I Create Data-Driven User Experiences
Conduct research to fuel the discovery of insights and opportunities.
Synthesize insights into strategies that achieve objectives.
Use strategies to ignite creativity and invent effective design solutions.
ARC Best is a multibillion dollar freight and logistics company with over 20k employees. They revived their intranet portal to better serve their employees and improve efficiency. See how the right process produced the right design.
The Mormon Tabernacle Choir wanted to provide fans digital music outside of iTunes, Amazon, and GooglePlay. See how they delivered an excellent digital music experience.
American Bureau of Shipping provides design standards and services for nearly 12k commercial vessels and offshore facilities. The relationships between their products, services, and processes are complex. See how they simplified the users experience through UX research and design.
"You can use an eraser on the drafting table or a sledge hammer on the construction site."
-Frank Lloyd Wright
"If you think good design is expensive, you should look at the cost of bad design"
"Design is as much a matter of finding problems as it is solving them"